Meta Ads Vs Google Ads: Which One Delivers Better ROI in 2025?
- Aseem Singh
- Jun 3
- 2 min read
Let the battle for better ROI in 2025 begin!
At Dzine Prodigy, we run and manage both Meta (Facebook & Instagram) and Google Ads for brands across India, Canada, and the US — and clients always ask the same question:
“Which one is better for my business?”
Well, it depends. Let’s unpack it together.
The Basics: What They Do Best
Meta Ads (Facebook + Instagram):
Perfect for brand awareness, retargeting, and visually-driven engagement. You’re pushing content to users who might not be searching — but are likely to get interested when your ad pops into their scroll.
Google Ads (Search + Display):
Intent-based. People are searching for what you offer. You bid for keywords and show up when they’re ready to take action (buy, call, sign up, etc.).
ROI in 2025: What's Changing?
🚀 Meta Ads Are Winning on Cost-Per-Click (CPC)
With algorithm improvements and stronger targeting through AI, Meta Ads are becoming more efficient, especially for industries that rely on visual appeal, storytelling, or community.
Great ROI for:
Fashion, beauty, fitness
Local service providers
Restaurants and cafes
Influencers, course creators, events
🔍 Google Ads Still Win on Intent
If someone searches “emergency AC repair near me” or “best immigration consultant in Toronto,” they’re ready to buy or call — Google Ads still win when it comes to high-intent actions.
Great ROI for:
B2B services
Urgent, needs-based businesses
E-commerce (especially Google Shopping)
Local services
Which Delivers Better ROI for You?
Here’s a quick breakdown to help you decide:
Goal | Winner |
Lead Generation (High Intent) | Google Ads |
Brand Awareness | Meta Ads |
Retargeting Campaigns | Meta Ads |
Local Services | Google Ads |
Visual Products (Fashion, Food, Beauty) | Meta Ads |
E-commerce (with Shopping Feed) | Google Ads |
Community Growth & Engagement | Meta Ads |
Pro Tip: The Real Magic = Using Both
At Dzine Prodigy, our best-performing campaigns in 2025 combine both platforms.
🔁 Google brings in cold leads → Meta nurtures and retargets them.🎯 Meta warms up audiences → Google closes the deal through search intent.
It’s like peanut butter and jelly. Better together.
How We Do It at Dzine Prodigy
Whether you're a startup or scaling business, we design custom ad strategies that blend platforms for maximum return.
📊 Smart keyword research + landing pages (Google Ads)
🎨 Scroll-stopping creatives + storytelling hooks (Meta Ads)
🔁 Retargeting flows that actually convert
💸 Transparent ROI tracking — because every dollar counts
Final Thoughts: It’s Not About Google or Meta. It’s About Strategy.
Want to stop wasting money on ads that don’t convert? Let’s build a system that works across platforms — optimized for your audience, your goals, and your budget.
👉 Contact Dzine Prodigy to launch high-ROI ad campaigns that make your brand unforgettable.
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