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  • Writer's pictureAshley Johnson

What is BRAND REFRESH & why should you get it for your business?

Updated: May 3




Brands, like people, grow and change over time. A refresh is a natural part of that evolution, helping your old brand adapt to new challenges and opportunities. It can make your brand stand out and give it a fresh identity while retaining the basic characters.


1. A Fresh Coat of Paint: Think of a brand refresh like giving your favorite old sweater a makeover. It's still the same cozy sweater you love, but now it's got a new color or maybe some cool patches to jazz it up.

2. Keeping Up with the Times: Just like how fashion trends change, so do people's tastes in brands. A brand refresh helps an old brand stay hip and relevant in today's fast-paced world.

3. Standing Out in the Crowd: With so many brands out there competing for attention, a refresh helps your old brand shine brighter and catch the eye of potential customers.

4. Bringing in New Fans: Maybe your old brand has been around for a while and needs to attract some fresh faces. A brand refresh can help bring in younger folks or others who might not have noticed your brand before.

5. Feeling Energized Again: Sometimes, even the best brands can start to feel a bit tired. A refresh injects some new life into your brand, making it feel exciting and vibrant again.

6. Staying Cool in a Hot Market: Industries change fast, and a brand refresh helps your old brand keep up with the latest trends and stay competitive in the market.

7. Keeping the Good Stuff: Even though you're giving your brand a facelift, you're still keeping all the things that people love about it. It's like getting a new hairstyle but keeping your awesome personality intact.

8. Trying Something New: A brand refresh is a chance to get creative and try out new ideas. Maybe it's a funky new logo or a catchy slogan – whatever it is, it's a chance to have some fun and shake things up a bit.

9. Growing and Evolving: Brands, like people, grow and change over time. A refresh is a natural part of that evolution, helping your old brand adapt to new challenges and opportunities.

10. Keeping It Fresh, Keeping It You: At the end of the day, a brand refresh is all about staying true to who you are while also keeping things fresh and exciting. It's like giving your brand a little makeover while still staying true to its roots.

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